President, DAS Latin America, Omnicom Group
Triunfador / The Victor
For realizing ultimate professional achievement and for "raising the bar"
Carmen Baez is President—Latin America at Diversified Agency Services (DAS), the largest division of the Omnicom Group, the world’s leading marketing communications company. As regional executive, Ms. Baez is responsible for the development and growth of DAS operating companies in the regions of Mexico, Central and South America, including worldwide leading agencies such as Rapp Collins, Fleishman-Hillard, Ketchum, and Porter Novelli International.
Ms. Baez has over 25 years of experience in the marketing communications industry. She joined Omnicom from its inception in 1986 and held various executive positions at Rapp Collins Worldwide, where she served as president of the Boston office from 1988 until 1991. During this tenure, Ms. Baez counseled clients in a wide range of industries including high technology, financial services, telecommunications, travel and entertainment.
In 1993, after a two-year sabbatical to travel the world, she co-founded Baez Zahorsky, Inc. (BZI), a Boston-based marketing communications consulting company specialized in strategy planning and program development. BZI clients included Bank of Boston, Omnicom Group and The Walt Disney Company, among others. In 1997, she rejoined Omnicom to lead the DAS expansion in Latin America.
Today, in addition to her international responsibilities, Ms. Baez also leads and oversees all DAS multicultural marketing and diversity initiatives in the USA marketplace. She also works closely with DAS US-based agencies, supporting them in their marketing and business development efforts.
A native of San Juan, Puerto Rico, Ms. Baez is trilingual—fluent in Spanish, English and Portuguese. She has also traveled extensively through the regions of Southeast Asia, Australia, India, Europe and the Americas.
Ms. Baez serves on multiple industry and community boards including The Women’s Health Leadership Council of the Brigham & Women’s Hospital in Boston, The Miami Ad School and Pro Mujer—Latin America’s leading micro financing and women’s development network.