—-Frank D. Alvarez, HSF CEO.
Since our founding back in 1975, we've helped tens of thousands of Hispanic students get a college education. Our success is potent proof that our mission to make college attainable for Latinos is resonating with government, corporate, and nonprofit leaders, from the White House to Hispanic communities across the country. Together, we all are rallying around the goal of seeing at least one college degree in every Latino U.S. household by 2025. We call it Generation 1st Degree, and its goal is to add more than 14 million new Hispanic college graduates over the next 15 years.
This year, HSF also embarked on one of the most ambitious programs in our 35-year history. In partnership with the Ad Council, we launched a bilingual, multimedia Parental Engagement Campaign to encourage Latino parents nationwide to get involved in their children's educations.
Learn how we are reaching Latino students and their families, and how we are changing their lives and the future of America.