Menu Donate

Frank Ros

Frank Ros

Member, Board of Directors, Hispanic Scholarship Fund

Vice President, Hispanic Strategies, The Coca-Cola Company

Frank P. Ros serves as Assistant Vice President, Latin Affairs for The Coca-Cola Company where he is responsible for management of the Latin Affairs department. This includes developing and implementing the strategy for having the Company recognized as a leading corporate citizen within the Latino community.  He transformed a one-market urban community relations program, Coca-Cola Presents Art of Harmony, into a nine-market, nationally recognized and award-winning property. As a result, he received the Coca-Cola Company’s Chairman’s “Exemplary Award”.

Mr. Ros has participated in a number of initiatives aimed at strengthening Georgia’s economy. Governor Roy Barnes appointed him Chairman of the Georgia Commission on Hispanic Affairs. The commission served as an advisory body to the Governor on matters relating to Georgia’s Hispanics, working with all stakeholder groups in addressing issues affecting the Latino community, and promoting the coordination of programs and services of state, federal, and local governments and private agencies which affect the Hispanic population of Georgia.

In 1998, the Board of Regents of the University System of Georgia selected Mr. Ros to serve on the Hispanic Task Force charged with identifying and assessing the impact of the State’s growing Hispanic population on the University System. In addition, Mr. Ros was appointed to serve on the State’s Governor’s Education Reform Study Commission. Appointees were charged with establishing a better system of public education for the State of Georgia.

Mr. Ros is active in a number of prominent national Latino-focused organizations, including the U.S. Hispanic Chamber of Commerce, National Council of La Raza, League of United Latin American Citizens, National Hispanic Corporate Council, Cuban American National Council. Serves on the Boards of the Hispanic Scholarship Fund (Chairman, Advisory Board) and the Latin American Association (Chairman).

He is a member of the Regional Leadership Institute, Leadership Georgia, the Society of International Business Fellows, the Regional Leadership Foundation, serves on the Boards of the Family Connections Partnership, Inc., the University System of Georgia Board of Regents Foundation, Inc., the Community Foundation for Greater Atlanta, The Walker School (Capital Campaign Chair) and the Georgia Force (Arena Football).

Prior to joining The Coca-Cola Company, Mr. Ros worked at Decon Laboratories, an international supplier of laboratory decontamination products. He started as a National Sales Manager and a year later was promoted to Vice President, Sales & Marketing. With his leadership, Decon sales doubled, margins and profitability increased, and the company expanded into new markets. In 1991, 1992, and 1993, the Company was awarded “Supplier of the Year”, outperforming 1100 other companies.

Before joining Decon Laboratories, Mr. Ros worked for Curtin Matheson Scientific, an international distributor of laboratory products, where he excelled as a sales representative and was subsequently promoted to Southeast Sales Manager. He was awarded “Sales Representative of the Year” and later, “Top Sales Manager” for leading his team to the number one spot.


A graduate of the University of Georgia, he earned a Bachelor of Arts degree in 1982 and in 1984 received his Masters’ degree with honors. While at the University of Georgia, Mr. Ros was selected Academic All-SEC and was Team Captain of the University of Georgia’s 1980 National Football Champions. He is a past recipient of the University of Georgia Chapter of the National Football Foundation and Hall of Fame Post-Graduate Award.

Interests include mountain biking, weightlifting, running and reading. Born in Barcelona Spain, Mr. Ros lives in Kennesaw, Georgia with his wife, Jan Floyd-Ros, and sons, Frank VI and Bryce.

©2014 Hispanic Scholarship Fund All rights reserved. | HSF Press | Privacy Policy