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Marcela Bailey

Marcela Bailey

Chief Digital Officer, Hispanic Scholarship Fund

Full Bio

As HSF’s  Chief Digital Officer, Ms.Bailey is responsible for developing and executing the organization’s technology, data, and digital strategy. More specifically, her charter is to lead her team in building and maintaining the technology that enables HSF to execute its mission through its many programs and services, as well as its administrative functions. Under her leadership, HSF’s technology drives the broad-based acquisition of individual donors; engages stakeholders via relevant media channels and two-way marketing; employs analytics that support current scholars, prospective applicants, alumni and parents; and provides value for HSF’s corporate and foundation partners. 

Prior to joining HSF, Ms. Bailey was Vice President and Divisional CIO for Sony Pictures Home Entertainment (SPHE), a multi-billion-dollar division of Sony Pictures Entertainment. In that role, she oversaw the Global Information Technology strategy and direction to support and enable Home Entertainment’s business operations, including sales, marketing, manufacturing, distribution, business intelligence, finance, and digital functions. 

Ms. Bailey has more than 20 years of experience in the entertainment industry, having held various management and leadership roles in accounting, customer service, sales, operations, and IT.  Her experience in tactical execution, management processes, and strategic planning has allowed her to helm many strategic initiatives, company projects, startups, and departments. Her merging of strategic vision, aligning business and IT, and integrating business processes with technology, which were pivotal in her role at Sony, are now the crux of her technology strategy at HSF. 

Her vision is to evolve an integrated and collaborative Technology and Data Team to provide innovative methods of adopting and adapting technology to achieve HSF’s strategic goals.  Building on her experience at SONY, she also aims to institutionalize continuous improvement and use of "best of the best" practices at HSF.

In her spare time, Ms. Bailey serves on the all-volunteer board of the non-profit California Hispanic Corporate Council (CHCCLI) to promote Latino leadership development and advancement in the corporate, government, and nonprofit sectors. She is the Corporate Council Chair for Los Angeles Unified Preschool (LAUP), a non-profit organization that helps provide access to early childhood education programs for families that could not otherwise afford them. 

She has also been a board member of the LMU Latino Alumni Association since 2010 and serves on LMU’s Corporate Advisory Council. And she is a proud NHLI Executive Leadership Program Fellow alum from 2010. She was also very active in Sony’s corporate diversity and inclusion program, SPECTRUM, and served on the Advisory Board and as the Executive Sponsor of the Latinos Unidos Employee Business Resource Group (EBRG).  

Ms. Bailey holds a Bachelor's degree in Business Administration with an emphasis in International Business from Loyola Marymount University, and a Master’s degree in Business Administration in Information Systems and Operations Management from the University of Southern California.  

My favorite quote is by Gandhi: “Be the change you wish to see in the world.” I strive to live this mantra every single day, especially at HSF.


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