Alex is the Public Relations & Manager for the Hispanic Scholarship Fund (HSF). She is responsible for the management and strategy of Digital Marketing for the organization. By telling the stories of the Students, Scholars and Alumni, Alex helps HSF strive towards their vision and mission of a Diploma in every Hispanic household.
Before joining HSF, Alex was helping companies creatively build revenue producing Social Media strategies. In 2009 she started her own company My Social Calling, where she helped connect small businesses marketing, creative design and web with the ever growing social media world.
Alex graduated with a Bachelor’s degree from California Polytechnic University, Pomona in 2004. She is the 2013/2014 Ms. Pomona, Woman of Achievement where she advocates for Latinas in STEM. As a member of the Latina Business Woman’s Association, Latino Business Chamber of Greater Los Angeles, California Hispanic Chamber of Commerce, Mujersisimas and Alianza Multicultural de Empresarios she shares her passion for technology, education and love for giving back. Alex loves to spend time with her family, travel and share her passion for philanthropy with her two nephews Nathan and James.
Being surrounded by the good that HSF does in our community and with our youth reminds me that your life has purpose, your story is important, your dreams count, your voice matters and you were born to make an impact.