Edgar A. Sandoval serves as Vice President, Global Feminine Care and Chief Marketing Officer for Global Always at The Procter and Gamble Company, the world’s largest consumer packaged-goods company, where he is responsible for the Global Innovation and Marketing strategies and plans for this $4 Billion business, with accountability for Total Shareholder Return, Sales, Market Share and Brand Equity growth across all developed and developing regions (North America, Western Europe, Central and Easter Europe, Latin America, Asia and Middle East and Africa). In this role, as he meets a very diverse set of the world’s consumers, customers and employees, from the modest neighborhood of Mumbai and South Africa to the luxury hypermarkets of Shanghai and Sao Paulo, Mr. Sandoval holds steady to the belief that his biggest role is to build brands that advocate and empower women to live life to their fullest potential.
Mr. Sandoval started his Brand Management career with Procter & Gamble in 1993 in the North America Fabric Care Business as a summer intern and quickly rose through the ranks behind consistently strong business and organizational results on world-class brands such as Downy, Mr. Clean, Tide, and Always. In 2007 he received the Goldstein Award, Procter & Gamble’s most respected Brand Building award for outstanding and sustained business results. Prior to his current global role, Mr. Sandoval served as the Vice-President of Marketing for North America, the company’s most profitable region.
Throughout his career he has played a leading role in inspiring the organization to consider what it is like to walk in the shoes of consumers with diverse backgrounds. He has been an ongoing force in advancing diversity and inclusion and has had a profound impact on business culture at Procter & Gamble. In 2009, he received the Hispanic TV Lifetime Achievement Award (past recipients include boxing champ Oscar de la Hoya; TV Hosts Don Francisco and Cristina Saralegui; and Telemundo’s José Díaz-Balart), the AdColor/ANA Diversity Change Agent Award and was inducted into the prestigious Hispanic Scholarship Fund Hall of Fame (other recipients include Dr. Richard Carmona, Former U.S. Surgeon General; Rosie Rios, 43rd Treasurer of the United States, and Ralph de la Vega, President and CEO-AT&T Mobility).
Prior to joining Procter & Gamble, Mr. Sandoval worked at The General Electric Company, an American multinational corporation where he had varying manufacturing and supply chain assignments, including production planning and quality control.
Mr. Sandoval was born in Los Angeles, California, and raised in Venezuela. After completing high-school, he returned to the East Coast to complete his higher education. A graduate of Rutgers University, he earned dual degrees with a Bachelor of Science in Industrial Engineering and a Bachelor of Arts in Sociology in 1989, and in 1994 earned his MBA from the University of Pennsylvania’s Wharton School of Business.
He served on the Board of Directors of the Association of National Advertisers, and on their Alliance for Family Entertainment Committee (2008-2010), and in January 2014 was appointed to the Board of Directors of the Hispanic Scholarship Fund.
An avid runner, with three marathons completed, Mr. Sandoval resides in Cincinnati, Ohio, with his wife Leiza Marie and four children, Edgar Andres, Andrea, Natalia, and Cristina.
In my 20 year career building some of the world’s most iconic Brands I have met a vastly diverse set of people, the world’s consumers, from the modest neighborhoods in Mumbai and South Africa to the luxury skyscrapers of Shanghai and Sao Paulo, to the barrios and bodegas in Mexico and New York City. But despite the visible differences, I fundamentally believe there are more powerful commonalities: young people everywhere desperately want the opportunity to grow and develop to their fullest potential and quietly yearn for someone to believe in their dreams. Unfortunately too many dreams are never pursued due to a lack of educational opportunity. That is why I am so proud to be serving on the HSF Board of Directors. As an HSF scholar I know first-hand the impact this visionary organization had in helping me fulfill my dreams and one of my deepest desires is to enable more young Hispanic Americans to pursue a higher education so they too can fulfill their dreams. As a result, our communities, our economy and our country will be stronger for generations to come.