The College Camp Series will feature bilingual workshops and panels led by college representatives, community leaders, and business professionals for middle school students, high school students, and their parents.
The day-long event will provide participants with the tools and information needed to navigate their own path to a higher education. Workshops will conclude with an Opportunity Drawing for HSF gift bags, a $100 Wells Fargo prepaid card, and an iPad mini!
MyHSF College Expo
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Senior Vice President of Scholarships and Programs
Hispanic Scholarship Fund
Norma Vega currently serves as the Senior Vice President for Scholarships and Programs at the Hispanic Scholarship Fund in Los Angeles and Executive Director of the Hispanic Scholarship Fund Institute (HSFI) in Washington, DC. She oversees all operations and management of scholarship processing, implementation of outreach, scholar support services, and leadership development and federal grants/STEM programs (HSFI).
Prior to joining HSF, Norma worked in Washington, DC as a Senior Advocacy Consultant at the Ibarra Strategy Group – a government and public affairs firm where she handled intergovernmental support, external communications, Latino outreach, and political affairs.
Before moving to DC, Norma served as Executive Director of the Office of the Census 2010 in the Office of Los Angeles Mayor Antonio Villaraigosa. In this capacity, she developed a citywide educational and community outreach campaign that resulted in the highest mail participation rate of any other comparable city and thus ensured that California did not lose a congressional seat, as originally predicted. Previously, she worked in the Mayor’s office as Area Director, serving as liaison to the community, civic groups, and city departments.
Ms. Vega began her career at the Mexican American Legal Defense and Educational Fund (MALDEF) as a paralegal. Later as the Belmont Parent School Partnership Director, she organized parents to ensure the construction of the Ed Roybal Learning Center and the Vista Hermosa Park (the first new public park to have been built in downtown LA, since 1895). She then served as a national trainer where she partnered with parent groups, teachers, school district administrators, and community stakeholders to implement effective parent engagement strategies. At the same time, she worked with parents locally to develop and execute a successful grass-roots legal campaign and organized a coalition of community stakeholders. This resulted in the savings of $95 million and the construction of the three schools at the former Ambassador Hotel site – the Robert F. Kennedy Community Schools.
Norma is a passionate and motivated community leader who has dedicated her career to advocating and organizing for social justice issues and enhancing the quality of life for under-served communities. She was recently appointed to serve on the inaugural board of trustees of the American Latino Heritage Fund – a fund of the National Park Foundation established by U. S. Secretary of the Interior Ken Salazar. She also serves on the board for the Boyle Heights Arts Conservatory and supports several non-profits and advocacy campaigns. She was awarded an American Marshall Memorial Fellowship and traveled to Europe on a trans-Atlantic exchange of emerging leaders. Additionally, she has participated in visitation programs to South Korea and Mexico. Ms. Vega graduated cum laude with a Bachelor of Arts degree in Criminology, Law & Society from the University of California, Irvine. She was born in Guadalajara, Mexico and raised in Los Angeles.
Shayla Rivera was born and raised in Puerto Rico. After obtaining a degree in Aerospace Engineering with a minor in Psychology at Texas A&M University, Shayla spent 8 years working for NASA. From there she moved on to stress management corporate trainings and motivational speaking, where Shayla discovered her comedic talents.
A self-proclaimed Awareness Expert, Shayla has come to know one basic truth, “The best way to learn, grow and change, in other words be enlightened, is to lighten up.” Approaching very serious subjects with a very light heart, Shayla helps young and old alike become clear about the
personal beliefs that might be getting in the way of their real desires.
With numerous awards and accolades throughout her engineering, comedy and speaking careers Shayla is not easily placed in just one category or class, she defines her own.
Northeast Houston market
Based in Houston and a 27-year veteran of the company, Danny Contreras is district manager of Wells Fargo’s Community Banking organization for the Northeast Houston market. Danny is responsible for 13 Community Banking stores and 200 team members in the Northeast Houston market. Beginning his career as a part-time teller in northern California, Danny has served in many capacities, before being named a district manager in 2001. Danny has served on the boards of many organizations including Junior Achievement of the Golden Triangle and the Houston Hispanic Chamber of Commerce. He currently serves on the boards of the Humble Rotary Club and the Houston Hispanic Forum. He earned his bachelor’s degree in business management from San Jose State University. Danny and his family reside in North Houston.
Education Financial Services
Benigno has been with Wells Fargo for 8 years, working for Education Financial Services with experience in credit risk portfolio management, marketing analytics, and business strategy. An additional 13 years of professional experience includes Chemical Engineer and Manufacturing Manager, and Software and Business Consultant.
In his current role, Benigno serves as a Marketing Analytics Consultant.
His family is originally from Jalisco, Mexico and Salinas, CA. Benigno is a graduate of the Massachusetts Institute of Technology (MIT) with a Bachelor degree in Chemical Engineering, Minor in French, and of the University of California, Davis with a Master of Business Administration (MBA) degree, emphases in Marketing and Information Technology.
Outside of Wells Fargo, he serves as an advocate for higher education, is an MIT Educational Counselor, and speaks 4 languages. Benigno resides in Sacramento and has two school age children.