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November 29, 2012

Los Angeles, CA (November 29, 2012) - The Hispanic Scholarship Fund (HSF) has officially moved to Los Angeles and Toyota Motor Sales and Toyota Financial Services held a private reception to welcome the organization to Southern California.  HSF, the largest national Hispanic nonprofit provider of college scholarships to Latinos awarding over $30 million annually across the country, moved its national headquarters to Southern California with support from Toyota USA, one of the organization’s longest term corporate partners.
Anthony Salcido, VP, North American Financial Integration, Toyota Motor Sales U.S.A., Inc. and other Toyota executives welcomed Frank D. Alvarez, President/CEO, Hispanic Scholarship Fund and the HSF to a Welcome Reception sponsored by Toyota Motor Sales and Toyota Financial Services and hosted by TODOS (Toyota Organization for Development of Latinos), the Toyota Hispanic Employee Association.
“On behalf of Toyota Motor Sales USA, Inc., I’d like to be among the first to welcome HSF to Los Angeles,” said Mr. Salcido. “Toyota believes in and supports the mission of HSF to make higher education available and accessible to every Hispanic household in Los Angeles and around the country.”
“HSF considered several important Hispanic cities before deciding to make this strategic move to the nation’s largest Latino market,” said Alvarez.  “In Los Angeles, HSF will have more immediate access to a large professional workforce, to media and corporate support which will greatly benefit our mission to place a college degree in every Latino household across the country.  We want to thank Toyota Motor Sales USA for their ongoing support of HSF and particularly for facilitating this move.”
Also in attendance was four-time HSF scholarship awardee, Argelia Atilano, Los Angeles Univision Radio personality, who graduated from Loyola Marymount University.  Argelia, a contestant on Univision’s Celebrity dance series Mira Quien Baila, won $15,000 for her favorite charity, HSF, and announced her plan to “pay forward” the support given her during her college days by matching the winnings dollar for dollar, meaning she is awarding HSF $30,000 for deserving Hispanic students. “I was the first in my family to go to college with help from an HSF scholarship and set an example for my younger siblings who have also gone on to college,” says Argelia.  “I want to give back to HSF for helping me establish a tradition of learning and higher education in our family.”   Watch Argelia:
The move to Los Angeles ensures that HSF will rank in the Top Tier of all US nonprofit organizations with 93 percent of its resources going directly to scholarships and programs.  HSF is located at: 1411 190th St., Los Angeles, California 90248.
About the Hispanic Scholarship Fund
Founded in 1975, the Hispanic Scholarship Fund believes that the country prospers when all Americans have access to the opportunities a college education can afford.  As the nation’s leading Hispanic higher education fund, HSF works to address the barriers that keep many Latinos from earning a college degree. To date, HSF has awarded over $360 million in scholarships and has supported a broad range of outreach and education programs to help students and their families navigate collegiate life, from gaining admission and securing financial aid to finding employment after graduation.  HSF envisions a future where every Latino household will have at least one college graduate, creating an enduring impact on the college outlook of Latino families nationwide, and strengthening the American economy for generations to come. For more information about the Hispanic Scholarship Fund please visit:

About Toyota
Toyota (NYSE: TM) established operations in the United States in 1957 and currently operates 10 manufacturing plants in eight states. There are nearly 1,500 Toyota, Lexus and Scion dealerships in the U.S. which sold more than 1.64 million vehicles in 2011. Toyota directly employs nearly 30,000 people in the U.S. and its investment here is currently valued at more than $18 billion, including sales and manufacturing operations, research and development, financial services and design facilities. Toyota's annual purchasing of parts, materials, goods and services from U.S. suppliers totals more than $25 billion.
Toyota is deeply committed to being a great community partner and is focused on supporting programs in ways that achieve long-term sustainable results. Toyota supports numerous organizations across the country, with a particular concentration on education, the environment and safety. Since 1991, Toyota has contributed more than half a billion dollars to philanthropic programs across the U.S.

For more information on Toyota, please visit

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