Executive Director, The Wi-Fi Alliance
As Executive Director, Edgar is responsible for the health and evolution of the Wi-Fi Alliance, ensuring the growth of its programs, and delivering its mission. He is also the industry’s spokesperson. Under his leadership the Wi-Fi Alliance has expanded its vision, delivered numerous market growth programs, grown its global footprint, established a successful program development framework, and forged a number of strategic initiatives. Edgar joined the Wi-Fi Alliance in 2004.
Sandra R. Hernández, M.D., is chief executive officer of The San Francisco Foundation. Dr. Hernández is a graduate of Yale University, Tufts School of Medicine, and the John F. Kennedy School of Government at Harvard University. Prior to becoming CEO of the Foundation she served as the director of public health for the City and County of San Francisco. She is an assistant clinical professor at University of California, San Francisco (UCSF) School of Medicine and maintains an active clinical practice at San Francisco General Hospital in the AIDS clinic.
Adam Aponte, M.D., was born and raised in East Harlem, NY, the product of Puerto Rican parents. He attended the public school system in New York City and in 1986 was admitted to the City University of New York where, in 1990, he graduated with a B.S. in Biology. In 1990 he was admitted to Mount Sinai School of Medicine in New York City and received his M.D. degree. Dr. Aponte did a three-year residency in Pediatrics at The Mount Sinai Hospital, which he completed in 1997. He was board certified in Pediatric Medicine in 1997. Upon completion of his residency training he began working with the Children's Aid Society, a social service agency in New York City in existence for more than 145 years. There Dr. Aponte worked with a foster care population and became knowledgeable about the social and health issues faced by this group. He also became very knowledgeable surrounding School Based Health Centers and oversaw the operations of three such centers in New York City's Washington Heights neighborhood.
Clinically Dr. Aponte has focused on teaching his patients and parents how to attain healthy lifestyles from early on in life. He promotes reading early to children and is developing a reading program in the Pediatric Ambulatory Care Center of North General Hospital.
Edgar Sandoval started his marketing career at Procter & Gamble’s North America Fabric Care Business. In his rise through the ranks at P&G, to his current level as General Manager of North America Marketing, Sandoval has achieved unprecedented results and recognition for his contribution to building franchise equity and business growth. He has worked to build world-class brands such as Bounce, Cascade,
Mr. Clean, Tide, Gain, Dawn, Ace and Ariel, and has been honored with the Goldstein Award, Procter & Gamble’s most respected Marketing honor. In all of these roles, he has played a leading role in inspiring the organization to consider what it is like to walk in the shoes of consumers from diverse backgrounds. He has been an ongoing force in advancing diversity and inclusion and has had a profound impact on business culture at Procter & Gamble.
Sandoval holds an MBA from the University of Pennsylvania’s Wharton School of Business. He is a member of the ANA Board of Directors and the ANA Alliance for Family Entertainment. In 2009, he was inducted into the prestigious Hispanic Scholarship Fund Hall of Fame.
Despite of all of his professional achievements, Sandoval strongly holds the belief that his biggest success is his relationship with his family; his wife, Leiza Marie and children, Edgar Andrés, Andrea, Natalia and Cristina.
President – Latin America at Diversified Agency Services (DAS)
Carmen Baez is President of Latin America at Diversified Agency Services (DAS), the largest division of the Omnicom Group, the world’s leading marketing communications company. As regional executive, Ms. Baez is responsible for the development and growth of DAS operating companies in the regions of Mexico, Central and South America, including worldwide leading agencies such as Rapp Collins, Fleishman-Hillard, Ketchum, and Porter Novelli International.
Ms. Baez has over 25 years of experience in the marketing communications industry. She joined Omnicom since its inception in 1986 and held various executive positions at Rapp Collins Worldwide, where she served as President of the Boston office from 1988 until 1991. During this tenure, Ms. Baez counseled clients in a wide range of industries including high technology, financial services, telecommunications, travel and entertainment.
In 1993, after a two-year sabbatical to travel the world, she co-founded Baez Zahorsky, Inc. (BZI), a Boston-based marketing communications consulting company specialized in strategy planning and program development. BZI clients included Bank of Boston, Omnicom Group and The Walt Disney Company, among others. In 1997, she rejoined Omnicom to lead the DAS expansion in Latin America.
Today, in addition to her international responsibilities, Ms. Baez also leads and oversees all DAS