Plenary Sessions:
GUY GARCIA
Introduced by Jon R. Campbell, EVP, Director of Social Responsibilities, Wells Fargo,Guy Garcia, President and CEO, Mentametrix – The New Mainstream. Mr. Garcia discussed how companies can get ahead of the demographic and marketing trends of today’s diverse global society.
Recent articles "Are Hispanics the New American Reality? But will they get their own museum?"and "The Hispanic Gender Gap: Can Latinas Save the American Family?"
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MARK LOPEZ
Introduced by Frank D. Alvarez, President and CEO, Hispanic Scholarship Fund Mark Lopez,Pew Hispanic Center – 2010 Census – Hispanic Education Trends. Lopez shared insights from the recent census data about the challenges and opportunities for the Hispanic college graduation rates.
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DOUG DARFIELD
Introduced by Monica Gil, SVP of Public Affairs, Nielsen Doug Darfield, Nielsen Marketing – College Dreams for Hispanics.
Darfield discussed a recent study that reveals the perceptions that Hispanic adults have towards college and delves into the many facets affecting college completion, what is important to the Hispanic adult and how to influence their behavior.
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