Lou joined the Principal Financial Group® (The Principal®) in 2003 and quickly developed a flourishing business center. The growth of the organization is a particular component of Lou's present role as Regional Managing Director of the South Florida Business Center for The Principal. He accomplishes this by recruiting competent professionals who can help meet client expectations and assist them with making wealth management strategy decisions in a challenging and rapidly changing marketplace.
With over 20 years of experience in the financial services industry, in the field and in management, he has developed special knowledge in the intricate aspects of retirement, estate and business planning. In addition to his extensive experience, Lou has earned his ChFC®, CLU® and LUTCF designations. He is a Financial Representative, Princor Registered Representative, and Financial Advisor.
After many years of being exposed to the ever-changing dynamics and fast pace of a global investment community, Lou has come to realize that his business has always been that of building relationships and helping people set and achieve their overall goals.
Currently he serves on the Hispanic Scholarship Fund Board, and as a Coast Guard Auxiliary Public Affairs Officer, and he is also a member of NAIFA and GAMA. Barrionuevo also serves in various capacities in professional civic organizations such as the West Broward Estate Planning Council, Marine Industries Association South Florida, and the South Florida Hispanic Chamber of Commerce. He volunteers and supports local and international charitable organizations such as Deliver the Dream.