To everyone who shares our passion at HSF in seeing the best and brightest Latino students go to college, 2013 was a watershed year. When I took office a year ago January, it was clear that the number of talented students who would need our help was growing a lot faster than our ability to serve them.
So, we redeployed our resources and retooled many aspects of what we do. We call the new, updated version of ourselves “HSF 2.0” – it’s still us, but the next generation! This month, we are already well into Phase II of this significant upgrade, with Phase I results already exceeding our highest hopes: We can serve more students and families than ever before, better than ever, and far more efficiently, per each dollar donated.
To give you an idea, by year end, we completed the following:
1. Hired a high-caliber team of outstanding senior executives and a number of new staff members, all of whom bring the specialized skills we need today.
2. Built a new technology platform, turning our website www.HSF.net into a state-of-the-art service center that is helping us work smarter.
3. Used our new technology and know-how to improve and expand our events, programs, and scholarships.
4. Launched an initiative to improve and expand the knowledge we make available on our website on the topics most relevant to our visitors.
We are proud of how far we’ve come in such a short time and excited about what lies ahead. Thank you for your support. We couldn’t succeed without you.